Our Story

Founded in Kuwait in 2021, Aura Athleisure is not just an activewear brand – it's a movement. At the core of our philosophy, we prioritize community engagement and unwavering commitment to quality. Our mission transcends the conventional boundaries of Athleisure; we aim to revolutionize this style with a holistic approach, seamlessly blending aesthetics with wellness and positive emotional well-being. Every piece we design is a testament to this ethos, crafted to inspire and empower you in every aspect of your life. Your presence here marks the beginning of an exhilarating journey. Welcome to a world where every day is an opportunity to radiate your best self. Welcome to Aura Athleisure.

Our Purpose

At the heart of our esteemed establishment lies an ambitious vision: to ascend as one of the premier Athleisure brands, not just regionally, but on a global stage. Our commitment is anchored in earning your trust through unparalleled dedication to quality and innovation. Each product in our line is a unique testament to this promise, meticulously crafted to support, inspire, and elevate your lifestyle, no matter the circumstance. Our designs are not just garments; they are companions in every journey, aligning with your every move and moment.



At AURA, Athleisure isn't just a concept; it's a lifestyle. Our brand is built on the principle of versatility, ensuring that our clothing fits seamlessly into the lives of diverse individuals. Whether you're hitting the gym, shopping, managing a busy household with four kids, or working from the comfort of your home, AURA's collection is designed to be your go-to choice. Every piece we create is a blend of style and comfort, perfect for every moment of your day. With AURA, embrace the ease and elegance in every activity. Our range is more than just clothing; it's a celebration of your dynamic lifestyle, crafted to keep you looking and feeling great, no matter what your day holds!


Our garments are not just meticulously crafted; they're engineered to stand out in a league of their own. Each piece in our collection is a unique creation, born from the imaginative minds of our exceptional designers. These creative geniuses not only have an eye for detail but are masters of forecasting trends, selecting colors, and choosing materials and trims that set our products apart. They weave their brilliance into every fabric, ensuring that when you choose our garments, you're wearing not just a piece of clothing, but a work of art that's ahead of its time.


Every intricate detail, from the precise stitching of our merchandise to the elegant packaging, is a result of meticulous planning and execution. We start from scratch, crafting each element with the sole purpose of delivering the high-quality products our customers deserve. Our materials are not just chosen; they are carefully handpicked for their durability and suitability for frequent use. These premium fabrics come from the most reliable manufacturers across Europe, including the renowned workshops of Portugal, Italy, and Spain. But it's not just about the product; it's about the process too. We proudly uphold ethical labor practices, ensuring that the creation of our Athleisure garments is not only of the highest standard but also ethically sound, particularly in our production facilities in Portugal. At every step, we're committed to excellence, ethics, and ensuring that what you wear is a true reflection of our dedication to quality and responsibility.


AURA is passionately committed to enhancing the vibrant tapestry of our planet, which we fondly call Earth, with greener practices! We embrace the power of recycled and natural fabrics, pushing them to their fullest potential in both our designs and packaging. Our approach is not just sustainable, it's a testament to our dedication to a greener future. By doing so, we proudly affirm our commitment to fostering a sustainable ecosystem within our community. We're not just a brand; we're a beacon for sustainability awareness, striving to be a key player in nurturing a more eco-conscious world.



We are dynamic, energetic, and influential. Our high quality products will be aiding you in your exercises, and bring that energetic vibe to your everyday life


We are very passionate about creating products that are to be used for sports and outdoor activity as well as influence those energetic moments which enhance your energy and mood to the fullest!

Ethics and transparency

We are very vocal and open with our production, materials, and ethical standpoint. Everything that happens behind the scenes is shared with our dear customers for full clarity on the entire process.


We are dedicated to reducing the impact of daily harmful acts to the environment by both implementing a sustainable approach within our production systems and influencing our consumers to go green through our awareness programs.