Athleisure

At AURA, Athleisure isn't just a concept; it's a lifestyle. Our brand is built on the principle of versatility, ensuring that our clothing fits seamlessly into the lives of diverse individuals. Whether you're hitting the gym, shopping, managing a busy household with four kids, or working from the comfort of your home, AURA's collection is designed to be your go-to choice. Every piece we create is a blend of style and comfort, perfect for every moment of your day. With AURA, embrace the ease and elegance in every activity. Our range is more than just clothing; it's a celebration of your dynamic lifestyle, crafted to keep you looking and feeling great, no matter what your day holds!

Fashion

Our garments are not just meticulously crafted; they're engineered to stand out in a league of their own. Each piece in our collection is a unique creation, born from the imaginative minds of our exceptional designers. These creative geniuses not only have an eye for detail but are masters of forecasting trends, selecting colors, and choosing materials and trims that set our products apart. They weave their brilliance into every fabric, ensuring that when you choose our garments, you're wearing not just a piece of clothing, but a work of art that's ahead of its time.

Quality

Every intricate detail, from the precise stitching of our merchandise to the elegant packaging, is a result of meticulous planning and execution. We start from scratch, crafting each element with the sole purpose of delivering the high-quality products our customers deserve. Our materials are not just chosen; they are carefully handpicked for their durability and suitability for frequent use. These premium fabrics come from the most reliable manufacturers across Europe, including the renowned workshops of Portugal, Italy, and Spain. But it's not just about the product; it's about the process too. We proudly uphold ethical labor practices, ensuring that the creation of our Athleisure garments is not only of the highest standard but also ethically sound, particularly in our production facilities in Portugal. At every step, we're committed to excellence, ethics, and ensuring that what you wear is a true reflection of our dedication to quality and responsibility.

Sustainable

AURA is passionately committed to enhancing the vibrant tapestry of our planet, which we fondly call Earth, with greener practices! We embrace the power of recycled and natural fabrics, pushing them to their fullest potential in both our designs and packaging. Our approach is not just sustainable, it's a testament to our dedication to a greener future. By doing so, we proudly affirm our commitment to fostering a sustainable ecosystem within our community. We're not just a brand; we're a beacon for sustainability awareness, striving to be a key player in nurturing a more eco-conscious world.

Activity

We are dynamic, energetic, and influential. Our high quality products will be aiding you in your exercises, and bring that energetic vibe to your everyday life

Health

We are very passionate about creating products that are to be used for sports and outdoor activity as well as influence those energetic moments which enhance your energy and mood to the fullest!

Ethics and transparency

We are very vocal and open with our production, materials, and ethical standpoint. Everything that happens behind the scenes is shared with our dear customers for full clarity on the entire process.

Sustainability

We are dedicated to reducing the impact of daily harmful acts to the environment by both implementing a sustainable approach within our production systems and influencing our consumers to go green through our awareness programs.